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This pic is funny because there's involved a lot of fail with it. You find it by googling "Fifa 2010" and sport stores, websites and news agencies have mistaken it for the original FIFA 2010 logo and used it in ads and news.
http://www.examiner.com/x-37982-International-Sports-Examiner~y2010m3d25-FIFA-already-securing-corporate-sponsors-for-2014
http://southafrica-pig.blogspot.com/2010/06/nz-sports-store-and-smoking-sa-gun.html
